„work title“ is about the principles of attention economy in times of increasing digitalization in our lives. Attention and information became a more and more relevant economic value in social media. Vloggers, Influencers, etc. are interested in increasing their followers and views per video? But due to the high competition and through intrinsic scarcity it is hard to achieve. The created „digital attention world“ is using strategies to communicate togetherness with the viewer through information and personal addressing.
Contrary to this communication level simulation is reduced to its technical/ imitational base. And as togetherness is by definition a relationship „free of emotional difficulties“ the „digital attention world“ is reduced as much as possible to non human „attention creators“, since every relation between humans and humans is a potential risk to create difficulties as we are all driven by emotions.